As private markets continue to transform in both scale and complexity, GPs must adapt to win in a new competitive playing field. One area is becoming increasingly strategic: client service. The old client playbook functioned well for a world where GPs only had a few institutional investors, mostly closed-ended funds, and straightforward reporting obligations. Today, it is quickly becoming antiquated.

Service quality is now part of the return equation in alternative asset management. Client service is not a cost-centre, but a key pillar of competitive advantage for GPs.

Read more on the headwinds making the investor experience a strategic priority and how GPs can architect the next generation of client experience.